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The purpose of this paper is to present the proposal of a strategy model planning, that is lined up to a system of quality management, being also considered the strategic system of performance measurement balanced scorecard (BSC), that aims the strategy alignment of the organizations.

The paper consists of a research of literature on general concepts of strategies planning, system of management of quality and BSC, in academic books and articles, in order to assist it in the development of the model considered.

The main conclusions relate the possibility of the environment insertion on the quality in stages of a strategy planning, helping the companies to define dedicated displays for the quality area, and grouped in the perspectives of the BSC. The model also searches to consider the quality in the strategic process of planning, being established the objective, and strategies directed toward area.

The main limitation related to the paper itself relates the necessity to applicate the model in an organization that is in strategic planning process elaboration.

The importance of this paper is in considering the area of quality in the same degree of importance than other areas of the company, as in fact it must occur, deserving then specific actions. Starting from the principle that all the areas must have objectives interrelated to the global objective organization reach, the model suggests that for each environment of the quality they are established it indicates to be according to BSC's perspective.

Purpose – Drawing on the currently available research, the authors explore the effectiveness of programs aimed at reducing re-engagement into terrorism, otherwise known as “deradicalization.”

Methodology/Approach – Our approach is descriptive. The authors support their argument with findings from a wide range of studies on these phenomena for the purposes of stimulating discussion.

Findings – Though scientific research on deradicalization remains nascent, there is sufficient promise in emerging findings to support a case for the effectiveness of deradicalization – in short, deradicalization programs can be effective, but just not for everyone.

Originality/Value – Popular accounts characterize deradicalization in a simplistic, binary fashion – they are judged to be either effective or ineffective. The current reality is consistent with some of the earliest conceptual discussion – that is, deradicalization programs do not offer a one-size fits all solution, they cannot work for everyone, and they are of immense practical benefit in some cases. The authors’ fundamental argument is that deradicalization initiatives warrant continued investment.

To succeed in a competitive tourist market and attract more foreign tourists, it is essential to have a clear understanding of what travellers are seeking and endeavour to meet those needs, as well as key influential factors in their travel decision-making process. The purpose of the study is to develop and examine tourists’ pre-trip motivational model using the push–pull theory.

A tourists’ pre-trip motivational model was developed and then tested based on a sample of 320 Chinese and non-Chinese visitors to Melbourne, Australia, to assess the suitability of the new model. Data were analysed by descriptive and inferential statistical techniques, such as principal component analysis and independent T-tests.

The analysis revealed statistically significant differences between studied samples in terms of the push and pull factors. In comparison with non-Chinese tourists, Chinese visitors to Melbourne assigned higher importance to resting and relaxing opportunities, family-oriented activities, as well as safety and a high level of service. The identified differences should be reflected in marketing and promotional activities provided to Chinese and non-Chinese travellers.

The study provides useful information for Destination Marketing Organisations in tourism cities wanting to develop specifically customised tourist products, services and promotion programs tailored to each market.

The proposed extended push–pull model represents a holistic and complex model of the travel decision-making process with the multiple linkages between motivations for travelling, preferences of destination attributes, information source usage, trip expectations, possible constraints for travelling and evaluation of destination choice criteria. Understanding all these factors, their relationship and their influence on the final destination choice is a prerequisite for effective and successful actions on attraction and retention of visitors for all tourist destinations. The developed tourists’ pre-trip motivational model may be used as a conceptual framework to guide subsequent motivational studies in tourism.